All yogis can relate to feeling stressed when trying to market themselves and their classes online. It’s like being forced to hold a headstand, but worrying is unnecessary. You can get the word out about your classes and attract new students with a few simple strategies.
So, let’s stretch it out and look at a few innovative ways to get the word about your yoga classes buzzing online.
Don’t underestimate reviews and testimonials
Happy customers always translate into positive word-of-mouth, free marketing for any business. If your yoga classes are on point and can get everyone relaxed and focused after each session, testimonials and reviews may be your best bet for marketing your classes online.
You can use glowing reviews to build trust and showcase the magic you bring to the mat. Ask your clients after each class to leave a review on Google or Facebook, as it can help you grow and reach new heights. Remembering that a heartfelt testimonial can be more persuasive than a thousand-word ad is essential.
Moreover, you can record client testimonials and post a few stories of clients raving about your classes on your social media rather than focusing on a separate post. Consider highlighting the reviews left behind by happy clients in your marketing campaigns, and always strive to serve your customers with the best asana and stretches!
Get chatty in local Facebook Groups
With over 3 billion monthly active users worldwide, local Facebook groups are like the buzzing coffee shop of the online world—full of people eager to chat and share ideas precisely where you should be.
Aim to join different fitness and wellness-related Facebook groups to have access to a vast majority of potential clientele and share valuable information with others. Join different conversations and shed light on various questions about yoga and classes to enlighten others while repping your knowledge and skills to the world.
Some individuals may find your insights enlightening and contact you to inquire about your plans. Hit the nail while it’s hard, throw in a few discounts for interested clients, and grab their attention with client reviews to convince them.
Understand local SEO
SEO may sound like a significant tech term, but in simpler terms, it’s like a GPS that can help guide interested parties straight to your virtual yoga mat—your website or social media page! Understanding how local SEO works can be a game changer when promoting your yoga services online, as it can help you gain the traction you desire.
Look up relevant keywords, use different keyword-finding apps, and list keywords pertinent to your business and the wellness industry. Finding dedicated and targeted keywords can make all the difference when optimizing your website and page.
It can help you rank higher in Google and other search engine searches, making you look credible in the eyes of interested parties. Remember, the better your local SEO, the easier it is for potential students to find you when ready to roll out their mats.
Share engaging content
Don’t underestimate the power of appealing and engaging content in online marketing. You may be running a yoga studio, but your content game, just like your core, needs to be strong! Hence, it’s important to brainstorm what content will best suit your brand image and align with your clientele.
Focus on sharing informative yoga tips, meditation guides for beginners, and wellness advice on Facebook forums, your blog, and social media. Consider your studio as content; create an appealing, aesthetic environment and shoot different content to post online.
Pro tip: yoga templates from PosterMyWall can be your secret weapon when designing your studio. These templates help you create professional, eye-catching materials that reflect the serenity and professionalism of your classes.
Utilize social media ads
While growing organically should be every business’s aim, opting for paid advertisements can also help give you the much-needed leverage you may be looking for. Look for influencers that align with your business model, and consider using paid influencer marketing, Facebook ads, or Google ads to help you grow on social media.
Facebook has recently evolved its marketing and analytical tools and can help you strategically target your desired audience. However, ensuring that your ads align with your brand and studio image and that you invest enough is vital.
Ultimately, it is essential to remember that going with the flow can benefit your classes, but online and social media marketing is a different ballgame altogether. Just focus on developing content that is appealing and attracts your brand image, and be authentic in reaching out to people who can share the same core values in their fitness journey as you.
